Our charities

We support several inspirational NZ charities that make a difference for kiwi children, young people & women

The Joy of Giving exists to give back – it’s our passion and our purpose. Your support of our events and purchase of our gifts contributes to our shared aspiration for New Zealand to be the place where everyone can grow up knowing kindness. We have carefully selected registered NZ charities that align with our core purpose and values, with a focus on those that support kiwi children & young people growing up here.

It can often feel overwhelming thinking about the scale of the problems facing our society - child and domestic abuse & neglect, youth suicide, mental health, anxiety, depression and addiction issues. That is why we have chosen to support established charitable organisations that have the experience and track-record to deliver services that directly benefit New Zealand children, young people and their families. The charities we support also recognise and nurture the special role of women raising families, giving back and helping others in their communities. They do amazing work every day to demonstrate kindness in action for kiwi children, young people, and women in need. Collectively they provide a powerful platform to make a difference for those in need. 

We will make donations before the end of financial year and publish the results, in our first year we donated just over $2000 to NZ charities.


You are sharing the joy of giving 

Thank you for being part of our community. Click on the links below to find out more about these charities and why we support them.

Shine – safe homes for children are at the heart of our mission - Shine provides front-line services to make homes safe for kiwi children and their families and to put an end to domestic abuse in NZ. We know how vital their work is in providing services, education, support and solutions for women, children and men experiencing domestic violence and abuse.

The Kindness Institute – we want New Zealand to be a great place for young people to grow up in and for young people to know how to deal effectively with anxiety, stress and build their own self-acceptance and resilience. We love the mahi The Kindness Institute do through Atawhai and their programmes to give young people the tools to transform and empower lives, and to end the mental health crisis in NZ.

Big Buddy – as parents of 3 boys we know the importance of good male role models in our boys’ lives. We love the work Big Buddy does in our community to mentor young boys (as well as support female sole mothers/caregivers) and empower kinship and companionship with positive male role models for fatherless boys in NZ.

Just Because – we love the work Just Because does in our community and we share similar purpose and values. As a small local charity Just Because supports and empowers women experiencing challenging times and is a beautiful initiative to help others in need and to give back with kindness.

Women’s Fund – our work is all about giving with compassion and kindness and the Women’s Fund is developing a community of women who give with generosity and empathy to empower other women and girls. It’s so aligned with our values.

Trees that Count – our support of Trees that Count aligns with our living lightly value and desire to reduce our climate impact with a positive, tangible climate solutions - restoring native forests and creating healthy ecosystems.